Reading Time: 4 minutesWatching a popular video clip on YouTube typically causes me to laugh at a clever bit of irony or to groan at some ridiculous slapstick. More often than not, clips involve cute babies, funny pets, or somebody falling down and being embarrassed – far from intellectually challenging. I recently watched a video that was sentimental, but also thought provoking. Caine’s Arcade features Caine Monroy, a nine year old boy who lives in an East Los Angeles. To keep himself busy while his dad works in his used auto parts store, Caine spends months building an arcade out of cardboard boxes and miscellaneous found objects and dreams of the day when customers will come and play in his arcade. Nirvin Mullick just happens to come into the shop in search of an auto part, notices this little boy and his arcade, and becomes not only the first customer in Caine’s Arcade, but an advocate for creative kids everywhere. Remarkably, Nirvin is a film maker and skillful in the use of social media. He organizes a flash mob to bring customers into Caine’s Arcade and uses Facebook to create interest, which draws in television media and a lot of exposure through reddit. Nirvin films Caine before the surprise flash mob and captures his reaction when he sees the crowd and interacts with a throng of eager customers. The film was posted to the internet. (My viewing was hit # 3,086,106 on YouTube.) Continue reading “Caine’s Arcade”